‘I have learned that we need to develop more thoughtful ideas by taking into account the company’s positioning, and its target audience, to optimise the impact.’
Thoughtful ideas optimize the impact
Drawing on her experience of organising exhibitions in Hong Kong, Eva Tang contributed to a promotional event organised by a fashion magazine Grazia in Shanghai. “The project is an exhibition on Grazia’s impact on the street fashion snapshot scenes in China. I formed a team with two other interns under the supervision of the Vice President/ Business Director and worked on the project from scratch,” says Tang, who was recruited by Grazia in Shanghai through the summer internship programme organised by the Hong Kong-Shanghai Youth Association to OUHK students.
“We were responsible for putting together separate videos featuring street fashion snapshot scenes in the United States and Britain. We needed to conduct research on fashion tips from celebrities and work on the Chinese voiceover. It was a rewarding experience,” Tang notes. “Although we were interns, the company was willing to listen to our ideas and adopt suitable ones. I have learned that we need to develop more thoughtful ideas by taking into account the company’s positioning, and its target audience, to optimise the impact. Meanwhile, I was tasked with getting in touch with various online media organisations. My previous experience of organising events in Hong Kong helped. I was involved in the selection of the organisations and identified those that matched the corporate image of Grazia.
“This internship allowed me to experience the harmonious atmosphere in the Grazia office. All staff members embrace the team spirit and show mutual respect and understanding. They are always willing to help out each other and utilise their complementary expertise,” Tang notes. “I also appreciate the feedback on our work from the supervisor who monitored our progress closely. Her humility impresses me. Although she has been in the business for a long time, she is always willing to listen to others’ suggestions.”
Tang says the Shanghai internship has helped deepen her understanding of the office culture in mainland China. “I am now confident that I can work in the mainland if the opportunity arises. My supervisor appreciates my working attitude. She encourages me to stay grounded and take a step-by-step approach to building up experience.”
(Source: Classified Post, SCMP)